The process that you need to follow to find the right domain name for your website or business is not an easy one. You will not only need a domain to represent your website flawlessly, but also make sure this name is short, catchy, and memorable. Most importantly, they also have to be available.
Luckily, there are tools online designed to help you to discover the perfect name for your online business. Not only that, but they will also give you the ideal shared hosting solution required for small websites at the beginning.
Associate your brand with an online domain
Don’t lose yourself in details. The name of the website has to be brief, to say exactly what it is about, and easy to remember.
You will want a unique domain differentiated from the rest. The right domain name will always be on the first page of Google results. With a good marketing strategy, a proper domain name can become your primary source of business online.
Just think of Facebook and DropBox. Those names can’t be easily forgotten, and they are also clear what the website is about.
A small number of characters
www.my-small-car-repair-shop–in-chicago.com might look like a complete domain name telling a lot about your business, but do you think anyone would remember it? As shorter, as better, and even if you have a lot to say about your business, say it in the pages of the site. The domain name has to be short, and it has the goal to attract the click. Once you got it, the content becomes essential, but not before that. You can still find combinations and proper free domain names in .com, but you can also go for the more specific terminations. Car-repair.chicago is a lot better, and people will remember it easily.
Easy to pronounce
If someone wants to find a second-hand item fast, he will go on Craigslist as it is easy to pronounce and remember. Word of mouth is still the best marketing tool, but no one will remember www.my-small-car-repair-shop–in-chicago.com. You want your users to recognize and promote your name, and this can only be done with a short and relevant domain name.
Avoid numbers and symbols
For SEO reasons, we sometimes see domains with hyphens, dots, and numbers. A memorable domain name rarely comes with a number. Would you instead write CNN.com or C-N-N.com?
Try to think about your audience as well. If you plan to promote your website mostly on Google, the domain name still counts, but a lot less than if you would choose another marketing platform. Google will rank your website based on its content, even if it has an impossible name. But on social media, people have to remember and talk about your site, and a complicated name will make this impossible.
A good web hosting company should give you a domain checker to look for the best name, packages for shared and dedicated hosting, and also the customer support required by beginners, all of these at some reasonable prices that your business affords.