Hiring the Seasoned Workforce: Plan for Weathering Unemployment for the Older Worker

If unemployed and approaching 50, it may be more difficult finding employment but not impossible. The trick? Establish a plan and stick to it.


Having a plan to follow during the no job slump can help to decrease fears of the unknown. Here’s an easy survival plan anyone can follow.

Employment Agencies

Sign up at all available employment agencies. Many jobs are not necessarily advertised on the web or in the newspapers. Check in regularly with them. Sometimes a new job can be snagged working through an agency.

Utilize Career Centers

Locate local career or employment centers. Utilize their services. Those that are government (state) sponsored offer free employment counseling as well as free use of equipment such as computers, fax, copy machines and telephones. The counselors may also know of training programs, and depending upon funding resources, they may be able to pay or partially pay for training.

Learn or Update Computer Skills

Having some computer savvy increases job marketability. Adult education courses generally offer a range of levels from beginner to advanced. There are free online computer courses as well.

Being older doesn’t mean that computer literacy is impossible – may take a little longer, but, again, increasing marketability should increase the chances of finding work.

Practice Re-Inventing

Itemize skills. What might those be? Think about all the activities normally executed during the course of past regular employment days. Write them down. While reading the current job descriptions, think about how all the skills learned might be transferred to the present day requirements.

List the skills that are strong and find ways to improve the ones that need sprucing up.

Think Positive

It may take a while to find new employment. Depression, anger, anxiety, remorse, frustration and grief are not uncommon emotions. However, it is important to maintain a positive outlook and demeanor when approaching potentially new employers.

Eating healthy foods, exercising, networking (family, friends, community agencies, job fairs, volunteering, etc.) and utilizing a support system can help fight off discouragement and worry. Learning new skills and having an open, flexible attitude, especially towards new experiences helps, also.

Find out which employers within the community are hiring-friendly towards seasoned workers. Place applications there.

Be patient and persistent. Finding employment should become a full-time endeavor until a suitable position is found.

Contact Community Service Agencies

It is no shame to apply for food stamps or fuel assistance or whatever other services may be available during this time of searching. There may be income limits. If by chance qualification, say, for food stamps is possible, this resource may relieve some stress for a period of time, thus conserving energy needed to invest in the job hunt.

The Benefits to Hiring Seasoned Workers

The seasoned workforce is more dependable and more likely to execute their employment responsibilities, carefully. Additionally, seasoned workers have already developed an experiential background that the new comers to the workforce have yet to develop and refine; they understand concepts that years of experience have created, which, a younger work force has not had time to develop.

Finally, the seasoned workforce has been an invaluable resource towards the building of their communities and on a broader scope, their countries.

Don’t Panic over Meltdown: Are Market Declines a Good Time to Buy?

Around the world, investors are wringing their hands, perhaps even losing sleep, over the recent downturn in the stock markets. It’s a natural reaction – no-one likes to lose money, even if it’s only on paper.


The credit crisis being blamed for the current slump shows no so signs of abating, with some pundits forecasting that we may not see a recovery until 2009. You may be frustrated and wondering what it all means. That’s OK, you’re not alone: even the world’s most preeminent financial thinkers are scratching their heads over how this crisis was allowed to happen, why an apparently short-term problem is now entering its second year and what the eventual fix will look like.

But you have to ask yourself the all-important question: Are you investing for the long term? Most investors are and experts have some simple advice: Don’t worry, for this too shall pass.

Remember when?

If you’ve been in the markets for a while, you probably remember the dot-com crash in the early 2000s or the very short-term stock collapse post-September 11, 2001. Those with longer memories can probably cite other similar examples, such as 1987’s infamous “Black Monday” when the Dow Jones Industrial Average plummeted 22%.

It’s really the same old story: markets go down, but eventually recover. Charts dating back to the 1950s show a steady rise in stock markets worldwide, with the occasional blip.

Market volatility is a reality and selling when things get a bit choppy will mean missing out on future returns. Studies have shown that investors who jump in and jump out of the markets, depending on how things are going, will inevitably lose out on the performance side.

If you use a financial advisor, pick up the phone and ask questions if you have concerns. That’s their job. “The handholding that we did between 2000 and 2003, it’s here again,” says Manulife Securities advisor Neil Bocking.

Time to buy?

Although it may seem counter-intuitive, many believe market “troughs” are in fact a good time to increase your stock or mutual fund holdings.

“There are good buying opportunities in a market like this because some people have to sell because they don’t have the cash, and they are facing redemptions,” says fund manager Anne Gudefin of Franklin Mutual Advisors.

Even if you’re not comfortable buying at this point (and that’s understandable), doing nothing is also a good option. Assuming you a diversified mix of stocks, bonds and cash, your portfolio will be fine, just be patient.

Rev it Up: World’s Largest Performance Driving School and National Racing Competition

With a helmet on and my seat belt tight across my chest, I clenched the door handle of a Z06 Chevrolet Corvette as I flew down the auto cross track in the FedEx Field parking lot in Washington, DC. I sat in the passenger’s seat while driving professional and instructor, Bill Cooper, whipped us around the track.


We flew to the end of the course and then skidded from one side to the other, peeling wheels the entire time. In any other car, this scene could only mean one thing – a bad accident causing fear to nip at you. But that wasn’t the case here. I was part of Corvette Z06 Time Attack at Rev It Up, the largest performance driving school and national racing competition, sponsored by Chevrolet, in its fourth season.

Rev It Up traveled the country for a three month time frame, June through August, visiting: San Francisco, CA, Orlando, FL, Orange County, CA, Houston, TX, Washington, DC, and Englishtown, NJ, just outside of New York. Their purpose is to help people enhance their driving skills and market Chevrolet products, while offering great prizes.

One winner from each city with the highest score was awarded two days of driving instruction for two at the Bondurant School of High Performance Driving. It got even better for the person with the highest score in all six cities combined though – they drove off into the sunset in a new 430-horsepower 2008 Chevrolet Corvette.

The minimal $25 entrance fee for Rev-It Up was worth it. And although the thrill ride I took with with Cooper was an additional $10, it was more exciting than any roller coaster ride an amusement park could offer. I could have repeated it all day. I didn’t, however, because there were so many other attractions to par take in.

Starting in Performance Driving 101, an educational session that all participants must take, Nick and I learned things to watch for on and off the course, how to sit properly, and even how to grip the steering wheel. We were given warnings on what would be acceptable and what would get us “grounded” during the event and then were told to go “Rev It Up.” They provide the cars, the cones, the instructors, and all necessary equipment. Pounding on someone else’s cars and tires for the entire day? Can’t beat that.

Unlimited laps in Corvettes, several test drives on the Chevy Performance Course in eight different Chevrolet vehicles, food, music, laps down drag strips, test races in Chevrolet Cobalts, and drooling over the new Camaro concept car at the Chevy Pavilion, were all part of our fun-filled day. For an additional fee, we could have went spent some time doing laps in go-karts, but we choose to drive the real cars instead.

After practicing on several courses, my husband showed up at the competition track during his two scheduled times (you have to be there on time or you don’t get a chance to make it up since there are so many people competing.) Unfortunately, we didn’t win the Corvette, but Nick did rather well. What can you say? There was some pretty stiff competition. Some of these guys have won the vehicle a few years in a row.

Now that’s a little tough to beat! Watching the competitors race around the track, some knocking over cones, was fun in itself. Caroline Wright, the first woman to win a Grand Am Cup Series and former broadcaster, provided interesting commentary, revealing what driver’s to keep our eyes on. Larger than life screens revealed each competitor’s score almost immediately after they raced. Driver’s scores were penalized if they knocked over any cones.

What was really great about Rev It Up besides its uniqueness, was the fact that all of the staff and the instructors were professionals with years of experience. In addition to Bill Cooper and Caroline Wright, here are a few of the talented individuals that lent their expertise to the event:

Andrew Jackson Alsup

Nipper Alsup

Zac Anderson
Kim Brower
Rick Dilorio
Raymond Dorpfeld
Renee Dupuis
Loren Elimer
Ron Fieni
Roger Foo
C. Chris Mitchum
Garret M. Napier
Jim Ourand
Greg Thek

What else do you need to know if you plan on going next year during the 2008 season?

Admission is free to spectators
Don’t miss your competition time because you will not be able to make it up.
Wear a lot of sunscreen! It gets hot and there are very few indoor activities to hide from the sun.
You must be 18 years or older to compete.
You need a valid driver’s license to participate.
Refunds will not be given to those who show up without a valid driver’s license.
You can sign up at the event, but preregistration is recommended.
The event

Therapy and medications: For depression and anxiety

This therapy is called . A fairly new way of thinking that was first developed in the 1950-60’s. It was intended to teach you about the interaction of mind and mood. Its main message is based on the idea of what we think will happen is at least as important as to what actually happens.


Therapy consists of writing, talking and performing home assignments. We slowly learn to make changes by thinking, doing things and viewing our problems in a different way. This will helps us to devise solutions, Things will change as will our thinking and how we react to a situation.

People who are referred by their doctors to brief therapy treatments can usually manage their lives well, but somehow have become stuck in a situation or thought pattern. and with the help of a therapy team member will find you are back to normal.

Each member of your team belongs to colleges that set standards of practice and whose purpose is to protect the public.

Your team consists of:

1. YOU the most important person on your team

2. Psychiatrist MD.

3. Psychologist PhD.

4. Psychologist Associate MA

5. Social Worker MSW RSW

6. Social worker BSW RSW

7. Registered Nurse RN.

During and after therapy, learning how to make small changes in actions and thinking will result in positive changes in both feelings and self-esteem.

Medication can also be a very important part of your treatment. There are over 100 different medications so which can have side effects, it is therefore important to work with your doctor to help find one that is suitable for you. For more information, please go to www.depression-guide.com/medications

It is important to consult your doctor before stopping or changing dosage since an adverse reaction can occur

Alternative Medicines: it is very important to educate yourself as there are dozens of natural herbs, vitamins, minerals marketed as natural medicines. However, when researching focus only on the products backed by solid research. Before trying any natural medicines check with your doctor or homeopath. For more information, please go to www.naturaldatabase.com

Maintaining Customer Relationships With Email and Social Networks

When combined with email marketing, social network marketing can become quite an effective long-term yet cost-effective sales acquisition platform. All it takes is developing the right kind of customer relationships. Once that’s done, the following tips will help in maintaining those relationships so that customers are loyal and are willing to avail of offers repeatedly.


Turning One Purchase Into Another

Any long-term email marketer will attest to the fact that the value of purchase-proven customers in massive. That is because it is always easier to sell to a customer the second time around than it is the first. Not only does it take less effort but also less resources.

Customers, especially those that are online, value security and peace of mind more than anything else. When an internet marketer or online entrepreneur is just another anonymous salesperson offering them a deal for their money, skepticism can easily pop up, rear its ugly head, and talk them out of a purchase.

The second time an online entrepreneur is pitching, that skepticism is no longer there. It is replaced with a healthy confidence to trust the company and make another purchase. As long as online entrepreneurs continue to offer quality products, online offers, and services to their customers, they will end up with sales relationships that is fit for long-term efforts.

The real value of email and social network marketing is in keeping brands at the top of customers’ minds in order to encourage them to make repeat purchases. If a purchase-proven customer signs up for an email newsletter or connects with a company through a social networking account, it means that that person is more than likely to avail of other offers by the same company in the future. With a solid email marketing strategy and social networking presences, repeat purchases can go on for the long term.

Keeping Long-Term Contact Alive

There will undoubtedly be times when online entrepreneurs will feel short on effective, action-taking customers. It could be a slow period, or it could simply be the effect of marketing materials wearing off and customers losing interest in the same products.

To prevent this from being a catastrophic setback, online entrepreneurs as well as internet marketers should a backup plan ready. Whether it is an auto-responder message or a personalized and hand-written email, they should have something ready to send to revive the commercial spark and get sales moving again.

Social network marketing works for those who intend to make money online but only if it is part of a complete internet marketing plan. If combined with a solid email marketing communications strategy, the potential for long term marketing is massive.